In today’s world, where companies developing mobile apps have to hire a mobile application testing company to secure the app, uninstall rate stays an unspoken monster. While creating a new app, deep down every developer is scared whether the app will become viral or will fail down eventually. If you believe that the demand for an app is the only factor that plays a role in either making or breaking the fame of the app, then you are wrong!

Every app is built after thorough research about the needs and demands of the industry. Developers research about the mindset of the target audience and add features to satisfy it. Despite all these efforts, some apps still fail to gain a spot among the famous and most downloaded apps. Is your app’s uninstall rate is also going down? Are you afraid it will become a failure for you and your company? There are still some ways you can save your sinking ship!

App’s Loading Time

Did you know a user uninstalls an app within 90 days of usage? One of the biggest reasons promoting this uninstallation is bad loading time. If an app takes more than 3 seconds to load, the chances of it getting installed increases by double folds. Humans are impatient by nature so keeping them wait long for loading of the app can prove fatal for your business.

How does it look?

The majority of app users like their apps to look good, attractive, and entertaining. Lots of app developers become too invested in making their app easy to use that they end up making it more complex. Do not add hundreds of options, colors, and objects on the screen. Almost every second mobile application testing company suggests its customers keep their apps simple so they can gain more business. Keep it simple and classy!

Too Many Updates!

The uninstall rate for every app after 30 days is 28%. After these 30 days, either the rate drops or increases at even a faster pace. We highly suggest you make your app flawless before rolling it out in the market rather than sending updates every week. Frequent updates annoy a lot of customers and make them uninstall app quicker than they want.

Notifications

We understand you want your customers to be engaged all the time and you want them to return to the app frequently. However, sending them unnecessary or frequent notifications can force them to click that uninstall button. Research shows that apps that send frequent updates or notifications have a higher uninstall rate as compared to those that send lesser notifications and updates.

Conclusion

While the success or failure of an app may seem like a decision of luck, it is a lot more than that! It is best if you get your app tested by a mobile application testing company before putting up on the Play Store. These companies will help you discover and fix a lot of issues bringing down the chances of uninstallation of your app.